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Spotify localization: a case study

Spotify has been one of the most trending music streaming applications during recent times. There are more than 50 million paid subscribers and this count is picking up at a swift rate leaving behind heavy hitters in the industry such as Apple Music and Google Play. Currently present in...

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Maggi India: localization Case Study

One of the most infamous midnight snacks in India is Maggi, a noodle recipe that takes only about two minutes to prepare when one has limited time to spare over a wholesome meal. A quick snack to curb the cravings which have become one of the most liked products...

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Fortnite: localization Case Study

Fortnite is a popular MMO game developed by the company Epic Games. The company has previously launched popular video games such as Gears of War, Unreal Tournament, and Infinity Blade. Currently, Fortnite is available in three distinct modes, namely Fortnite: Save the World, Fortnite: Battle Royale, and Fortnite Creative. Fortnite:...

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Chinese New Year: localization Case Study

Chinese New Year 2020 was celebrated on January 25.Also known as the Lunar New Year, this holiday does not have a set date. It falls within one day of the second new moon before the spring equinox moon phase. It’s a part of the Chinese tradition for locals to travel...

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Netflix India: localization Case Study

Introduction in India Global to local would seem to be Netflix’s primary strategy for expanding to India. ‘Netflix and Chill’ is a popular term across the OTT ecosystem, but in comparison to users in other markets, the number of Indian consumers chilling with Netflix’s high-quality content are few. However,...

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Nescafe India: localization Strategy

The world’s most famous coffee brand , Nescafé, has ensured a steady impact on Indian consumers. With its strategy to focus on values and a rather modest market penetration using a 360-degree promotion campaign, Nescafé has now become a household name, with its influence extending to even the remotest...

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localization in the Construction Industry

Construction Business is a successful niche, and top construction companies often operate on a global scale, working mostly on large scale projects which require impeccable communication at every point. It is quite common to see the construction company leveraging resources from multiple countries at the same time when working...

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localization Case Study: Apple

Apple’s product strategy has three main features: ● Owning and controlling the primary technologies behind it’s product. ● Giving Importance to user experience. ● Tightly focused product portfolio. USA Apple created a successful advertising campaign in America that was designed to highlight the differences between PCs and Macs. The...

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Game localization for Russia

Russia is the biggest country in the world. As of 2020, it is number 9 in terms of its population. Almost 76% of the population is urbanized. The urban youth is now increasingly diverting towards gaming, mostly mobile gaming. Russia currently ranks number 11 in revenue earned from the...

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