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Baskin-Robbins: A case study

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locnapps baskin robbins ice cream localization strategy
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locnapps baskin robbins ice cream localization strategy
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locnapps baskin robbins ice cream localization strategy
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locnapps baskin robbins ice cream localization strategy
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  1. Further, BR expanded its marketing to suit India’s culture and monetized its product in sync to certain special days such as Valentine’s Day. In India, BR had a scheme where every ice-cream flavour described a relationship according to which customers bought those ice-creams to give it to their loved ones. A similar scheme was followed for Friendships day where banana split sundae, three cheer chocolates and many more combinations of ice-creams/deserts were released during this pandemic at a discount which has turned out to be the most profitable deals for BR. These schemes not only help BR to stay updated with trends of the millennials but also helps them to diversify their products in accordance with target markets. All these schemes are heavily reliant on their social media advertisement (Instagram and Twitter) that BR has skillfully mastered through it’s short and crisp videos (which again is one of the trends that BR is updated with). To further maximise the profit, BR released a new flavour of Sima Taperia as it pounced on the success of a Netflix show ‘Indian matchmaking’ which received yet another positive feedback from the public.
locnapps baskin robbins ice cream localization strategy
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locnapps baskin robbins ice cream localization strategy
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