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Maggi India: localization Case Study

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ABOUT AND BEFORE

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source: nestle.com

MAGGI localization

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source: maggi.in

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source: buzzfeed.com

MAGGI BEHIND SUCCESS

MAGGI MARKETING

1. The most engaging effort by Maggi was its promotion label of “2 minute noodle recipe” that pulled in many contributors after they noticed the general population, which included students, graduates or labourers, who willing to spend 12 rupees on a pack of these noodles.

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