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Localizing for Japan: Consumer Behaviour Part 2

The shift in Consumer Behaviour source: https://www.slideshare.net/futurewatch/future-watch-consumer-trends-and-lifestyles-in-japan The younger generation is getting more aware of global trends and events. They love to participate in them, which is why younger customers have similar demands as western customers. The upcoming generation of happy singles has different demands and needs as compared to...

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Localizing for Japan: Consumer Behaviour – Part 1

Japan has given the world Ramen noodles, innovative technology, robotics, anime, and much more. It has established itself as a tech-savvy developed country that is futuristic but at the same time values tradition. Whether its fashion, technology, food, or culture, Japan always has a unique approach. It is also...

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How Subway Conquered India through Localization

ABOUT SUBWAY: Subway was founded in the year 1965 by a Nuclear Physicist, Peter Buck, and a college freshman, Fred DeLuca, in Connecticut. Since then, Subway has grown into one of the world’s largest restaurant chains. There are near about 21,000 franchisee stores and over 40,000 operating neighbourhood food...

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Different Translation Pricing Systems

Translation pricing refers to the determination of the rates/costs of translating content from one language to another. A firm or an independent practitioner may even have multiple pricing systems set in place depending upon the type of project! Following are the various widely-accepted Translation Pricing systems dominating the industry:...

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WHAT IS MACHINE TRANSLATION & HOW DOES IT WORK?

Machine Translation (MT) refers to a machine-based translation of content which is conducted through a fully automated software. Machine Translations provide a good point of reference for translators while translating text and considerably reduces their burden. MT SYSTEMS Generic MT can be used to bring out the general meaning of...

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Starbucks’ fall in Australia

Australia’s history with coffee and cafes Australia’s coffee market is one of the biggest in the world. Since the mid-1900s, with the advent of Italian and Greek immigrants, Australians have been immersed in the caffeine culture. It was the Italians who introduced Australia to the idea of Cafes, being...

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Discovery Channel’s Localization Strategy

How localization works in television channel companies and the tough competition in today’s market In this technologically growing world, television companies and channels are in constant competition for the attention of the audience as more and more choices are provided to the viewers, and this struggle is predicted to...

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Baskin-Robbins: A case study

Baskins- Robbins is the largest chain ice-cream and cake speciality shop restaurants in the world. It was found in Glendale, California by two brothers-in-law, Burt Baskin and Irv Robbins in 1945. Based in Canton, Massachusetts, the company has been famous for the various flavours of ice-creams they offer, providing...

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Spotify localization: a case study

Spotify has been one of the most trending music streaming applications during recent times. There are more than 50 million paid subscribers and this count is picking up at a swift rate leaving behind heavy hitters in the industry such as Apple Music and Google Play. Currently present in...

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