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Localizing for Japan: Consumer Behaviour – Part 1

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Many foreign brands such as Seven-Eleven, Starbucks, KFC, Chanel, Swatch Swiss watch, etc have successfully penetrated the Japanese market irrespective of the language barrier, cultural preferences and the differences in consumer purchasing habits through understanding the Japanese consumer behaviour and localizing their brands for the Japanese market.

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source: mckinsey.com/industries/consumer-packaged-goods/our-insights/the-new-japanese-consumer
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source: https://www.nippon.com/en/in-depth/a04901/
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source: https://blog.euromonitor.com/the-consumer-impact-of-coronavirus-in-japan/

TO Be Continued…

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